ETIKA BISNIS DALAM ISLAM TERHADAP PERUSAHAAN JASA YANG BERGERAK PADA BIDANG TRANSPORTASI DARAT

Abstract

ABSTRACT

This article reviews the principles of Islamic business ethics as applied to companies operating in the land transportation services sector. Business is known for fair and transparent business practices, and has values ​​that are in line with sharia principles. This research reveals how ethical business practices can strengthen consumer trust and company performance outcomes. Data that has been collected from various land transportation companies in Indonesia indicates that implementing business ethics based on Islamic teachings can provide added value to sustainable business growth and increase consumer loyalty.

In this analysis, qualitative methods are used to explore the experiences and views of stakeholders, such as company managers and customers. It remains to be stated from research that companies that implement business ethics, such as honesty, fairness and social responsibility, tend to have a better reputation and customer satisfaction. In addition, these companies also show superior financial performance than those that do not practice strong business ethics.

This research states that business ethics in Islam not only sets moral standards for land transportation companies, but also acts as an effective business strategy. Based on references from well-known journals such as the International Journal of Islamic and Middle Eastern Finance and Management and the Journal of Business Ethics, this article strengthens the argument regarding the vitality of including ethical values ​​in business activities, especially in the land transportation sector in Indonesia.